Specyfika pracy guest relations w obsłudze ruchu turystycznego na przykładzie wybranych hoteli w Egipcie
Guest relations position specificity in tourist services on the example of selected hotels in Egypt

Summary/Abstract: Nowadays, as long distance travels became available for everyone and the demand for supplementary services is constantly increasing, hotels have developed a new position – guest relations. The main aim of the study is to show the specificity of the profession and its role in tourism service, as well as its impact on the services quality provided in hotels. Rightness of these issues choice is confirmed by the current lack of publications and research on that subject. The collected data suggest that there are two main factors determining the demand for such workers. The first one is hotel action aimed at reaching every guest, breaking language barriers and attention to guest well-being. The second one is the desire to raise the profile of the hotel and the creation of its elite image. These activities demonstrate a change of tourism development direction from mass tourism to individual tourism, as well as the growing importance of luxury tourism.

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