Теоретичні аспекти дослідження культурно- мистецького потенціалу сучасних інновацій
The theoretical aspects of research cultural and artistic potential of modern innovations

Summary/Abstract: In conditions of accelerated informatization of social life is the formation of a kind of cyberspace, called cyberculture. Cyberculture determines the conditions of aesthetic relation of man to the world and the formation of his artistic tastes priority. Currently, researchers emphasize that the cyberculture creates a completely new form of art, which is a characteristic feature of interactivity. It is the ability to attach to the creation and translation of various works of art infinite number of consumers. So, the ability researchers artistic practices associated with the active development of multimedia technologies. It is the main feature of cyberculture contemporary art, which formed under the influence of technology is its interactivity, which includes R. Kluszynsky understands: - Firstly, the possibility for viewers to contact the artist or even be directly active part in the work; - Secondly, new artistic means and techniques of expression; - Third, the digital elite (mostly network and media) art. We don’t wonder the views of adherents of the emergence of new trends in art based on the philosophy of deconstruction, which can be regarded as a foundation, philosophical and methodological basis of formation of interactive art. Greater or less of this view, it is held by most supporters of interactive arts, claiming that he is infinite, constantly v creative process that involved the audience as well as unusual and unpredictable outcome (Is not impossible to achieve – and why?) Can we do complete work or creative act? Any product art, especially visual, is somewhat interactive, because delivering of it is to the viewer to the evaluation results and discuss its value in society. The fact of the impact on society and provoking response (positive or negative) is the act of interactive participation. Examples of interactive participation can be found in almost all artistic fields. The crucial point is that this part still has limited boundaries of creativity – they generally do not change and do not distort the idea and intention of its author. So it's safe to say that interactivity is the most important and typical feature of postmodern culture. In particular, now interactive is any kind of multimedia work, in which indefinite number of users are able to participate actively in the process of creation and modify on your own as the process of creativity, and its outcome, which, in turn, may be a separate artistic product. In the paper "Virtual reality as a phenomenon of modern art" Russian scientist V. Bychkov and N. Mankovska explores virtual reality, its connection with the art and it offers a definition: a complex self-organizing system, sensory-specific environment created by electronic means comp ' Books technique, which is fully realized in the psyche of the subject; special, as close to reality (at the level of perception) simulated dynamic continuum that occurs within and laws (which only formed) computer-art network [1]. Therefore, the computer is now being actively implemented innovations in the sphere of art and aesthetic culture, which, as is known, brings together all kinds of art, and therefore determines their feature. Since computer innovation, virtualization, which actually possible thanks to the latest information technology, actively influence and transform all cultural and artistic environment. More over increasingly growing trend to attract computer to artistic innovation and artistic sphere reflects the nature of modern general cultural trends, which, in our opinion, there is growing attention to anthropologic and orientation projects. Since even the inherent interactivity and desire to virtualize reality is primarily a habit, communication and socialization of individuals. Actually basis and virtualization, and interactive art as a reflection of postmodern socio-cultural process is primarily communicative innovations which contribute to the formation of computer and Internet technology.

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