MOTYWY PROMOCJI DESTYNACJI TURYSTYCZNYCH WŚRÓD MŁODYCH LUDZI Cover Image

DESTINATION PROMOTING MOTIVES FOR YOUNG PEOPLE
MOTYWY PROMOCJI DESTYNACJI TURYSTYCZNYCH WŚRÓD MŁODYCH LUDZI

Author(s): Maciej Dębski, Wojciech Nasierowski
Subject(s): Economy, Tourism, Socio-Economic Research
Published by: Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Keywords: tourism; marketing communications; young tourists; destination attractiveness

Summary/Abstract: The objective of this paper is to present selected aspects of management information in regard to prospective tourist destinations for young Poles. The focus of the study is on the preferences of respondents in determining their destination choice. The verified hypotheses have indicated that there are several leading motives for their decision making, and they can be utilized as a foundation for marketing communication that targets young students. The results show that the crucial elements deal with comfort and convenience associated with the destination, along with the attractiveness of the destination.

  • Issue Year: 16/2017
  • Issue No: 4
  • Page Range: 23-30
  • Page Count: 8
  • Language: English
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