Metaphor as an element stimulating the hybridization of political genres: a contrastive analysis of inauguration addresses Cover Image

Metafora jako element stymulujący hybrydyzację gatunkową: Analiza kontrastywna exposé
Metaphor as an element stimulating the hybridization of political genres: a contrastive analysis of inauguration addresses

Author(s): Anna Zekin-Kompanowska
Subject(s): Theoretical Linguistics, Applied Linguistics
Published by: Polskie Towarzystwo Retoryczne
Keywords: metaphor; inauguration address; persuasion; newspeak

Summary/Abstract: This article is a comparative analysis of the main trends in the use of metaphor in Polish and French Prime Ministers’ inauguration addresses at the turn of the twenty-first century. It follows a classical conception of metaphor understood as a transfer of a name from one entity to another, and an assumption that metaphor is pervasive in everyday language use, including political discourse. The analysis of inauguration addresses has revealed some pervasive patterns in metaphors across both samples, but also some specific features of the Polish texts. It demonstrates that in the Polish addresses metaphors instantiate a hybrid functionality with the persuasive aspect overriding both the cognitive and aesthetic aspects of metaphor application. In the French sample, the aesthetic aspect seems to be dominant.

  • Issue Year: 2/2015
  • Issue No: 3
  • Page Range: 30-42
  • Page Count: 13
  • Language: Polish
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