Metafora i porównanie jako elementy spajające i identyfikujące wizerunek polityka — ujęcie konfrontatywne
Metaphor and simile as factors consolidating and identifying a politician’s image — contrastive analysis
Author(s): Anna Zekin-Kompanowska
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: In political discourse, metaphor serves an ornamental function as a feature of an individual’s style but also or, perhaps, above all it is a fundamental argumentation tool. Numerous language researchers have discussed metaphor in this regard. The author of this paper intends to highlight the vital identificatory and consolidating role played by metaphor and simile in contemporary political speeches. The type of symbols used by a politician provides important clues as to what kind of person they are, their education and political beliefs. Moreover, an analysis of several dozen speeches delivered by prime ministers in the last twenty-five years reveals that apart from stereotypical metaphors used by many speakers, there are also metaphors that distinguish a particular person from others. Unique similes contribute to a consistent media profile and constitute a distinctive feature of a politician. The aim of this paper is to make a contrastive comparison of several cases of using metaphor and simile in constructing a political image to remain in public awareness even after a person abandons political career.
Book: Autopromocja, autoprezentacja, wizerunek w mediach audiowizualnych. Tom 4
- Page Range: 165-180
- Page Count: 16
- Publication Year: 2018
- Language: Polish
- Content File-PDF