Między chaosem a porządkiem – retoryczne zmagania z wybuchem I wojny światowej na łamach „Tygodnika Ilustrowanego”
Between chaos and order - rhetorical struggles with the outbreak of World War I in “Tygodnik Ilustrowany” (Eng. “The Illustrated Weekly”)

Summary/Abstract: The analysis of the texts published in 1913-1914 (before the outbreak of World War I) in “Tygodnik Ilustrowany” indicates that the Warsaw weekly focused its attention first and foremost on preserving discretion and distance. The editors, reassuring the readers, proposed looking at the European conflict in terms of restoring economic equilibrium. The outbreak of World War I forced the magazine to modify the communication strategy – the materials that make up the first war issue oscillate between calm and fear (in reference to military action) and peace and certainty (in the description of the new order). The rhetorical tension present in the special issue reflects the breakthrough quality of the described reality, and at the same time demonstrates the effort undertaken by the editorial staff to maintain the information strategy pursued in the periodical, aiming at privileging the discourse of order.

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