Формування національної специфіки українського видовищного плакату кінця ХІХ – першої третини ХХ століть
Formation of national specifics of the Ukrainian spectacular Poster at the end of 19th – the first third of the 20th century

Summary/Abstract: The article explores the origins and development of national specifics in Ukrainian spectacular poster in accordance with the changing social conditions, social instruments and with the influence of trends. View of Soviet era was formulated by Vladich L. (1989) in book "Masters of Poster": "Ukrainian poster did not have any tradition in pre-revolutionary art" and was only a "borned by October". They partly touched the designated topic O. Lagutenko. Russian dissertants, as Ksenia Lapina, considers the poster as a whole as Russian, without resorting to national specificities. Ukrainian poster had already existed in the second half of the XIXth century. The earliest examples of Ukrainian posters were printed sometimes in two languages – Polish and Ukrainian, related activities of "Theatre of Ukrainian Conversation" (1861). The first signs concerned only national language and didn’t found itself in decoration or illustrative part of the posters. With the abolition of the ban (1881) on Ukrainian national theater troupe emerged, including the distinguished groups of M. Kropivnitskiy and M. Staritskiy. They became customers of a new type of free typography posters that were no longer limited to basic notification report viewer, and tried to create an image of the play by introducing national character in font.

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