Концепція людини Кліффорда Гірца в контексті культурологічної парадигми пізнання
A concept of human-being in the context of Clifford Geertz`s culturological paradigms of knowledge

Summary/Abstract: In the article the concept of man famous American anthropologist, ethnographer, theorist of culture in the second half of the twentieth century. Clifford Geertz (1926-2006). It is proved that the study of ideas produced by the various national cultural schools, allowing better understanding of the features of present human existence in specific historical conditions and contemporary cultural knowledge supplement valuable methodological approaches in the study of culture. Features of the concept of man Cl. Geertz article in the series based on the definition of the concept of cultural relationships and leading the provisions of interpretative anthropology. Indicated that the researcher became famous as the author of the original concept of culture and original approach to its study - interpretive, which absorbed the elements of structuralism, hermeneutics, British analytic philosophy, philosophy of symbolic forms and understanding sociology. Developed on the basis of the interpretative anthropology approach significantly influenced the conceptual and terminology of philosophy, history, political science, sociology, cultural studies and other humanities second half of the twentieth century .. Thus one of the key aspects of the concept of culture Geertz became its decisive influence on the conception of man. Based on the ideas of the symbolic approach to culture, Geertz created a project semiotic culture, which, in his opinion, is a set of values embodied in symbolic forms through which individuals interact with each other, share their experiences, ideas, beliefs. Scientists proved that functionalist, positivist approaches to the sciences of man must succumb another place, "understands" approach. This points to the need Geertz connection with specific analysis of human culture. Its signs and symbols should not be intercepted and converted, and are filled with specific content based on what value they have for life around and how they perceive and going through a representative study of culture. Geertz suggests that one can and must rely on the approaches to understanding the cultures that have considerable heuristic potential and proposes to seek systematic relationship between different phenomena. According to the American anthropologist, a man - a compromise between its inherent inclinations and actual behavior. Culture is one, but not the last element that determines the way of life of man. Based on the scientific achievements of archeology, neuropsychology and other sciences studying man, Cl. Geertz proposes to abandon the simplistic view of culture as a set of specific behaviors. The scientist argues that human behavior is not streamlined model that delivers culture and a system of significant symbols. This allows scientists to conclude that culture is the basis and prerequisite for human existence, serving mechanism that regulates human behavior, while using specific tools inherent to each particular culture, its characteristics and forms. Cl. Geertz brings its own concept of culture is not only anthropological, but also cultural content, for culture as a set of meanings, values and meanings specifies a form of order and direction of existence, the result of which is the formation of a unified whole human species and the individual. The concept Culturological Cl. Geertz existence is the recognition of dependence of the individual, the disclosure of his creative instincts from the conditions created culture and its opportunities. From the standpoint of the concept of human cultural approach Cl. Geertz argues that humanity as a whole, and the person acting as subjects of history and culture that create the content and form of life through making material, symbolic and informational products of their existence. Universal value-semantic content of social life passed from individual to individual, from generation to generation and is a unique social experience embodied in the way of knowledge and reflection, artistic vision in the images being broadcast from the depths of history in the form of national and social traditions, customs, cultural norms, humanistic teachings of material and spiritual monuments of cultural spadschyny.Tym very culture-is the essence of man. Developing the concept of culture and its influence on the conception of man, Clifford Geertz draws its justification for such important methodological techniques inherent cultural knowledge and process as a systematic analysis of culture, full description, empathy, refers to the provisions of hermeneutics, phenomenology, semiotics, philosophy and so symbolic. Providing this level of interdisciplinarity give grounds for assertion of cultural concept of human nature outstanding American anthropologist Clifford Geertz and its recognition as a Cultural and anthropological.

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