Sintaksinės figūros reklamos tekstuose
Syntactic Figures in Texts of Advertisements

Summary/Abstract: The principle of figures of speech is based on the special methods of the syntactic constructions composition. Syntactic figures are based on aberrant word order. There are three types of syntactic figures: amplification, condensation and composition. The figures of amplification are based on repeating of words or phrases, also adding and abundance. The figures of condensation are based on cutting of words or phrases. The figures of composition are based on changing of words, phrases or sentences. It is true to say that advertisements writers must concern not only about beauty of text, but also form of a text.

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