Гастрономічна дипломатія як актуальний напрям сучасної культурної політики
Gastrodiplomacy as an important direction of the modern cultural policy

Summary/Abstract: Purpose of Research. The purpose of the article is to outline the theoretical directions of the study of gastro-diplomacy as an important area of the modern cultural policy, focusing on the emphasis on the practical actions of the state in this sphere, particularly Ukrainian one. Methodology. The methodology of the research includes the combination of general scientific methods of analysis and synthesis. The author uses the heuristic potential of the combination of historical, cultural and other approaches to study the essence of the phenomenon. Scientific novelty. The author is the first who analyses the concept of culinary diplomacy within modern Ukrainian cultural studies. In addition, the author proposes the practical measures of the state in this sphere, particularly in Ukraine, as the most important means of promoting the country's cultural traditions. Conclusions. In our opinion, in the cultural policy, our state must do the following steps: to prepare various specialists in cultural and culinary diplomacy to represent Ukraine as the a special cultural attaché in the EU; to organise and coordinate the cooperation between the state and private sponsors in this area, especially at the regional level; to pay more attention to introduction of different interesting local holidays, events, bizarre food, dishes and drinks on official sites of the regions; to find new resources of financing or new partners, including private ones; to combine the possibilities of their own cultural organizations and countries partners’ ones, involving the cultural institutes and diplomatic workers; to accompany the cultural events of the country with the representation of its national dishes and drinks. Finally, first of all, the state must understand the value of culinary diplomacy for the creation of its image, its recognition and promotion of the national culture in the world.

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