The role of Local Action Groups in promoting rural areas in the Małopolska region in Poland
The role of Local Action Groups in promoting rural areas in the Małopolska region in Poland

Summary/Abstract: The purpose of the paper is to identify the role of the Local Action Groups in the promotion of rural areas in the Małopolska region. The authors presented the notion of place promotion and posited that Local Action Groups (LAGs) are a distinctively important subject of rural area promotion, complementary to the local government. The authors assumed that the main barriers for promotion of rural areas are limited financial and staff resources. An analysis of strategies of all 32 LAGs operating in Małopolska and analysis of reports from projects conducted by these LAGs allowed the authors to present the promotional potential of these associations and underline their significant role in overcoming the mentioned barriers that local governments encounter.

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