Postrzegana atrakcyjność Krakowa wśród odwiedzających turystów na tle wybranych miast europejskich
Perceived attractiveness of Cracow among visiting tourists in comparison to selected European cities

Summary/Abstract: In the initial part of the paper the author introduces the concept of city target markets and identifies tourists as one of the main city target markets. Furthermore the concept of city image has been presented in the paper. Later on, the author focuses on the concept of city positioning, including city perception analysis with regard to the perception of main competitors. In the following part Cracow City Promotion Strategy has been used as a basis for identification of Cracow’s potential main competitors on the tourist market. Finally the author introduces results of a survey conducted in 2010 in Cracow. During this project 948 tourists visiting Cracow have been surveyed on relative tourist attractiveness of Cracow in comparison to selected European cities

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