Znaczenie turystycznego produktu kulturowego dla Krakowa
The significance of cultural tourism product for the city of Cracow

Summary/Abstract: In the initial part of the paper the authors introduce the concept of the product in the marketing of a territorial unit. Furthermore the authors present various definitions of cultural tourism. In the consecutive parts the authors use the example of the Polish city of Cracow and analyze the main reasons for visiting the city in 2010, the city’s top tourist attractions and the most attractive cultural events. For the above mentioned reasons the authors used empirical data gathered by the MOT (Local Tourism Organization in the Małopolska region) and gathered by the author during his own empirical research. The information mentioned were later used to assess the role of cultural tourism in the overall tourist traffic in Cracow. Furthermore it was underlined that development of the cultural tourism product influences the development of the city not only through inflow of the capital from the tourists but also through gaining publicity and promotion of positive image of a given place. Furthermore the authors presented examples of brand new elements of cultural tourism product in Cracow.

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