Możliwości identyfikacji i pomiaru aktywności marketingowej polskich miast
The possibility of identification and measurement of marketing activity in polish cities

Summary/Abstract: In the paper chosen definitions of place marketing were introduced to reflect the core of this concept. Furthermore the author conducted an analysis of the following elements of place marketing: aim, subject, target markets and instruments of marketing actions. The summary of the paper comprises recommendations on place marketing defining. These conclusions were aimed at allowing execution of comparative research on marketing activity of major Polish cities.

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