PUBLICITÉ, ICONICITÉ, VERBALISATION DE L’IMAGE
PUBLICITY, ICONICITY, IMAGE VERBALIZATION

Summary/Abstract: A mixed semiological structure, written publicity is based on a double system: iconic and verbal. The different levels merge together and they may become easily confounded. The linguistic signs found in a publicity text are in a dependent and direct relationship with the iconic symbols of the image. The meaning is the result of a deliberate mingle of two levels of discourse. Text and image do not carry the same role and they do not hold the same importance inside the advertising message.

• Details
• Contents