PUBLICITY, ICONICITY, IMAGE VERBALIZATION Cover Image

PUBLICITÉ, ICONICITÉ, VERBALISATION DE L’IMAGE
PUBLICITY, ICONICITY, IMAGE VERBALIZATION

Author(s): Maria Ana Oprescu
Subject(s): Language and Literature Studies
Published by: Editura Universităţii din Piteşti
Keywords: publicity. iconic. verbal. level. text. signs.

Summary/Abstract: A mixed semiological structure, written publicity is based on a double system: iconic and verbal. The different levels merge together and they may become easily confounded. The linguistic signs found in a publicity text are in a dependent and direct relationship with the iconic symbols of the image. The meaning is the result of a deliberate mingle of two levels of discourse. Text and image do not carry the same role and they do not hold the same importance inside the advertising message.

  • Issue Year: 2013
  • Issue No: 12
  • Page Range: 91-95
  • Page Count: 6
  • Language: French
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