Криза ідентифікації в архітектоніці глобалізації: українські реалії
The crisis of identification in the architectonics of globalization: the Ukrainian realities

Summary/Abstract: The article is devoted to the problem of the current crisis of identification in Ukraine. The purpose of the article is the study of the specifics of the identity crisis in Ukrainian socio-cultural environment and the understanding of the phenomenon of ethnicity identity as one of the vectors of social consolidation of Ukrainian society in a globalized world. It is shown that the crisis of the identity is a legitimate phase of socio-cultural dynamics, which manifests itself in periods of social and cultural transformation. The destruction of an integral perception of the subject itself as an individual, the loss of efficiency of pre-existing forms of identity, the search of new foundations for the consolidation of society are basic features of the current crisis. Reduction of the role of the ethnic component in the process of consolidation of society, increase of individualization of the subject, total spread of mass culture, which provoked the process of standardization and unification of language and codes of ethnic culture, contravention of the key principle of European democracy (build the European socio-cultural space while preserving the cultural roots of the ethnic group as the basic unit) are objective factors that led to the crisis of identity in the age of globalization. It is shown that the defining feature of globalization processes in Ukraine is the dichotomy of the global and the local. In parallel to transnational identity in Ukrainian society actively is restored its ethnical form. Determined that the ethno-cultural identity is the property of the individual to maintain own integrity, to realize the socio-cultural unity with a certain ethnic group which is manifested in the basic patterns of activity, behavior and communication of the subject. Appurtenance to an ethnic group is not innate; an individual becomes a member of an ethnic group in the process of ethnic and cultural socialization. The specificity of the formation of the modern Ukrainian modification of ethnic identity was substantiated theoretically. Ukrainian ethnic identity is due to the spatial heterogeneity of ethno-cultural, socio-cultural entropy in the modern Ukrainian society and to the fact that during the years of Soviet power had been greatly undermined the basis of Ukrainian identity. The main determinants of regional identity have been identified: the different historical destiny of the regions and their long stay in the imperial systems with different cultural and religious orientation; the difference in the dynamics of social and cultural development; dissimilarity in the character and orientation of the cross-cultural contacts; the difference in natural conditions that determined the specifics of human activity. The nature of regional identity is analyzed. It is shown that at its core regional identity is a manifestation of the variability of ethnic culture and at the same time an independent phenomenon with the immanent logic of historical development. It is formed in the concrete cultural area, that is, in the region of the territorial distribution of certain cultural types. The relationship between ethnic and regional identities appears as a general and private and has the dialectical character. The analysis showed that ethnic identity is not a constant parameter of the socio-cultural system. It is closely associated with the realities of a particular historical period, showing variation in space and time.

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