Specialization in agritourism
Specialization in agritourism

Summary/Abstract: The aim of the article is to analyze the types of specialization of agritourism farms in Poland in the selected Polish literature and examples, which can lead to increased competitiveness. Agritourism itself signifies some kind of specialization. The choice of specialization made by the owners of agritourist farms depends on a variety of factors. The chosen specialty brings them specific benefits. It is also possible to observe specialization of villages, which is the basis of creating tourism products. At present, not only individual sites, but also whole villages are turning towards specialization. The specialization of whole villages, where apart from the offers of individual agritourist farms, tourists will receive something more – events of specific character, referring to the specialization theme. The article has the character of a theoretical review and may encourage further research and scientific deliberations. It presents an analysis of agritourist farms specialization in Poland. The authors identifie specializations of these farms, which may become development stimulation factors. The method used in the work was literature and content analysis.

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