Особливості комунікативної культури учасників прямого телевізійного ефіру
Features of the communicative culture of the direct television broadcasters

Summary/Abstract: The culture of participants of on air television shows the communicative capabilities of so-called "inner audience." The dialogue of communicator with internal audience" – is a different form of communication television presenter with the audience, invited to participate in the telecast. In fact, the representatives of the TV audience the most part of them act as communicators that is why they could be carried as the audience conditionally. Internal viewer is located in one space-time with a major television communicator and enters into communication with him directly, without the help of communications technology. Screen image of this communication and perceived TV audience. Type contact communicator with internal viewer depends on the genre of TV shows and functions, as well as television roles very communicator. In fact, putting in a transfer of internal viewer "provides additional documentary effect, closer to traditional forms of dramatic art or other kinds of spectacle.

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