Особливості та визначення жанрових ознак прямоефірної телетворчості
Features and definition of genre features of direct broadcasting creativity

Summary/Abstract: Television Industry as a specific production information flow must be imaginative innovations directed and meaningful, correlated with the aesthetic and artistic tastes. TV industry needs a system or uniqesystematic vision. Social experience has demonstrated that only on air television is able effectively creat greater effect. The mentioned above is impossible without the critical, productive thinking, which involves changing perspectives on the subject of discussion, the interpretation of a problem from the point of contact. Influence on air television speech rights on the formation is extremely large. During his perception realized the task of creating and developing the national culture, a new public opinion brought constructive lifestyle and formed a sense of ownership nationwide business. This is facilitated by various genres, types on air television art – reports, talk shows, contests, games, interviews, television bridges

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