Big Data w kontekście kapitału ludzkiego
Big Data in the context of human capital

Summary/Abstract: In the modern economy, information, knowledge and new technologies are treated as independentfactors of production. The trend towards the development of advanced procedures for processinglarge volumes of data obliges businesses and organizations to modify business models, whileincreasing significantly their development capabilities. Thanks to Big Data, the use of technologyfor analysis results of huge data sets optimizes management processes, customizes products andservices to the real needs of the market. Big Data is a new model of building a business, which relieson predicting based on correlations between the respectively aggregated data. It allows to designfuture actions and make the right decisions, thereby increasing the competitive advantages of thecompany.Processing and use of large data sets generate specific benefits to entities holding them. BigData procedures allow to make information more transparent and accessible. They allow to createand store more information about the transactions in the digital form for a better understanding ofthe effectiveness of actions. They precisely define client niches, optimally matching them to offerproducts and services. Accelerate the development of the next generation of products and services.They also allow conducting controlled experiments. Big Data is not just a market and competitiveadvantage, but also bears the potential and real threats as well as limitations. They relate to technical,organizational, financial and social spheres. The latter are associated mainly with the problemof protecting the privacy of individuals, which, in the face of the digital possibilities of interferingin her, is being seriously threatened. Therefore, a major challenge for society is to legally define therules for the collection, processing and use of data.Advanced technology is not able to automatically convert large sets of data into businessadvantages. There must be an adequate level of human capital and cultural analysis of data in orderto take full advantage of the possibilities posed by solutions and procedures of Big Data. The keyto success is to begin with the level of knowledge, skills, abilities, attitudes and motivation heldby the employees. These elements constitute human capital, the high level of which is essential forthe practical application of Big Data technology. Human capital is a component of the company’scorporate culture. Analysis of different models of culture leads to the conclusion that the optimalculture, from the point of view of the needs and capabilities of Big Data, is the culture of adhocracy.It is characterized by creativity, innovation, flexibility, ability to respond quickly to emerging opportunities,as well as the ability to create solutions and stereotyped vision of the future. In the case ofvariability, uncertainty and an excess of information is of paramount importance for the developmentof the company and securing the competitive advantage.

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