BUILDING CUSTOMER RELATIONSHIPS AS AN ALTERNATIVE TO TRADITIONAL COMMERCIAL TOOLS Cover Image

BUILDING CUSTOMER RELATIONSHIPS AS AN ALTERNATIVE TO TRADITIONAL COMMERCIAL TOOLS
BUILDING CUSTOMER RELATIONSHIPS AS AN ALTERNATIVE TO TRADITIONAL COMMERCIAL TOOLS

Author(s): Diana Karaffova, Alena Kusá
Subject(s): Social Sciences, Economy, Business Economy / Management, Communication studies, Sociology, Marketing / Advertising, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: CRM; customer experience; customer loyalty; customer relationships; relationship marketing;
  • Issue Year: 4/2017
  • Issue No: 1
  • Page Range: 242-254
  • Page Count: 13
  • Language: English
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