Internacjonalizacja przedsiębiorstw w województwie zachodniopomorskim (eksportowy instrument internacjonalizacji)
Internationalization of Business in Western Pomerania (Export Instrument of Internationalization)

Summary/Abstract: The expansion of business outside the home country, resulting in the place-internationalization of its business, does not happen by accident. As capital becomes more mobile and new technologies facilitate communication, national borders have become more permeable for business operations, implemented on an international scale. At a time when the company is expanding markets outside the domestic market begins its internationalization. Necessary, therefore, it is to develop and use new strategies to adjust the offer of products / services to the consumer target. Diverse themes of the international activities of the company meet its various forms. Search and selection of the appropriate instrument to enter foreign markets include the most-important elements of decision-making enterprise in the process of internationalization its activities. Depending on the circumstances in which the enterprise operates, themes, internationalization, and thus the strategy of internationalization, it is possible to adopt many forms (instruments) Place-internationalization. Most often realized in practice instrument for the internationalization of enterprises (especially small and medium enterprises), however, is the expansion of export. The purpose of this article is to indicate the instrument export internationalization as the most frequently used in practice a form of internationalization. The article presents the basic issues concerning the instruments of internationalization; discusses export instrument of internationalization as an example of empirical data on companies West Pomeranian Province; indicated the links cluster of enterprises in the context of their impact on the intensification of internationalization of enterprises on the example of the West Pomeranian Chemical Cluster – Green Chemistry.

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