Social media – sprawne narzędzie komunikacji w środowisku naukowym
Social media – an efficient communication tool in the scholarly community

Summary/Abstract: Social media provide considerable opportunities for quick and inexpensive publication of information, and consequently also for scholarly gleanings. This tool furnishes the possibility of communication between scholars themselves and of the popularisation of one’s accomplishments, results of research and instances of success of scholarly institutions. Scholars more and more frequently and eagerly embrace social media, not only for promotional purposes. Internet profiles or blogs are established by eminent scientists as well as by local and global institutions, such as NASA. The article discusses selected profiles devoted to scholarship (ones the present e.g. the most recent scholarly gleanings, ones that commemorate historical events etc.) and websites of scholarly institutions. Their accounts on two major social media portals were evaluated: Instagram (NASA, Brooklyn Museum, sciencedisplay Knowledge Is Power) and Facebook (Science News Magazine, American Museum of Natural History, British Museum), in order to describe the way in which popularity may be utilised in a positive way, and concomitantly to publicise frequently noncommercial activities of scholarly nature.

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