Zjawisko greenwashingu a zachowania konsumentów
Greenwashing phenomenon in consumer’s behaviors
Author(s): Lucyna WitekSubject(s): Business Economy / Management, Environmental and Energy policy, Organizational Psychology
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: Greenwashing; green consumerism; green products; advertising; Greenwashing Index;
Summary/Abstract: The paper presents the genesis, definition and types of greenwashing. The paper analyzes the factors favorable for greenwashing growing in the context of consumer behavior. The paper discusses the structure of “Greenwashing Index” and characterizes the types of enterprises from the point of view of the efforts for environment’s protection and the effectiveness of communications of these efforts. The mechanisms of control of the greenwashing phenomenon are also presented.
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 32
- Page Range: 123-134
- Page Count: 12
- Language: Polish