Proekologiczne zachowania w fazie konsumpcji – zróśnicowanie postaw konsumenckich w świetle badań bezpośrednich
Pro-ecological behaviors in the course of product consumption – attitudes differentiation according to field research

Summary/Abstract: Reflections included in this paper concern this kind of pro-environmental consumer behaviors that occur in the household (in the course of products consumption). The main objective of the paper is to identify consumer attitudes toward the idea of environment friendly behaviors in the household and to single out and characterize groups of consumers homogeneous in terms of such attitudes. A basis for drawing conclusions in this topic is the information coming from a poll conducted in June 2012. All the 213 respondents are students of the University of Economics in Katowice.

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