Relacja cena–jakość w wyborach konsumenckich. Dyskusja ograniczeń modelu badawczego
The relationship between price and quality in consumers’ purchasing decisions. Discussion of a research model’s limitations

Summary/Abstract: Consumer behavior is the one of the most important processes regulating every open market. Aforementioned processes have been a subject of scientific studies for a great deal of time and there are several models describing buyer’s behavior in existence. Apparently, it appears that there are still several questions without any unambiguous answer, and the relationship between price and quality in the last stage of buying process still seems to be one of them. The paper discusses this issue, especially in terms of the reduction of different process’ determinants to those two mentioned above. Additionally, three simple, theoretical models of the relationship were introduced. The content of this paper is a part of a wider approach to build an applicable research model for evaluating consumer behavior, which will be employed in a planned research project.

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