Wartości osobowe konsumentów a środki i cele oszczędzania i inwestowania gospodarstw domowych
Consumers' personal values and means-ends of savings and investments of the households
Author(s): Adam SaganSubject(s): Demography and human biology, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: resource allocation; means-end theory; latent variables;
Summary/Abstract: The paper is devoted to the estimation of the relationship between the types of resources’ allocation and means-ends structures of savings and investments in the households. Confirmatory factor analysis of resource allocation scale was used for development of the altruistic-cooperative and non-cooperative/competitive bi-polar dimension of allocation scale. The means – end chains approach (Association Pattern Technique) has been used to assess the relationship between means and ends of saving and investing of the households’ members. Multinomial logit models with latent variables and dummy covariates were used for testing the relationship between means-ends, allocation strategies and socio-demographic characteristic of the family members.
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 32
- Page Range: 249-259
- Page Count: 11
- Language: Polish