Młody konsument w wielkim mieście – reklama, reklamacje i magia galerii handlowych
Young consumers in a big city – advertisement, complaints and magic of shopping galleries

Summary/Abstract: The subject of the paper are speeches by teenage consumers, who in the absence of full legal capacity, cannot alone make all purchases. However, many studies have shown that they have a very large impact on the purchasing decisions of their parents, are much more likely to watch advertisements, absorb technical innovations and are open to change. They also acquire information about the complaints on internet forums for other family members. The information contained in the paper are based on six FGI conducted in two major cities (Wroclaw, Tychy) and in a small town (Czeszów) in primary and secondary schools.

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