Legal culture of big city young consumers Cover Image

Legal culture of big city young consumers
Legal culture of big city young consumers

Author(s): Joanna Wardzała-Kordyś
Subject(s): Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

Summary/Abstract: In big cities, the willingness to make purchases by young people can be enhanced by the presence of shopping centers and galleries for the same purpose. Teenage consumers, due to the lack of full legal capacity (not over 18 years), cannot alone make all purchases, however, many studies have shown that they have a very big influence on purchasing decisions of their parents, much more likely to watch ads, absorb technical innovations and are open to change. Often include their own pocket money, work during the holidays. The article attempts to answer the question of whether a small distance from galleries and spending their free time to effectively equip them with knowledge how to make safe purchases, and make ads` rational assessments, and raise claims.

  • Issue Year: 2012
  • Issue No: 25
  • Page Range: 271-284
  • Page Count: 14
  • Language: English