Działania promocyjne realizowane przez przedsiębiorstwa produkcyjne – wyniki badania
The promotion activities of production enterprises – research results

Summary/Abstract: The aim of this papers is to present results of the research concerning, among others, actions and forms of the promotion in Polish enterprises, conducted by employees of the Department of Marketing and Commerce at Nicolaus Copernicus University in 2010. The survey was conducted by a questionnaire method using a sample of 350 enterprises in Poland. For the realization of the paper’s objective, data concerning only production enterprises was used.

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