Działania Kujawsko-Pomorskich małych przedsiębiorstw w dobie kryzysu
Small enterprises from Kujawsko-Pomorskie Voivideship activities in the days of crisis
Author(s): Maciej ZastempowskiSubject(s): Supranational / Global Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The world economy of the end of first decade of XXI century goes through one of the deepest crisis in the history. Financial crisis touched, in different degree, the majority of European states, included Poland. How do enterprises react on the crisis? What kind of defensive mechanics do they take? The paper presents the most popular operations undertaken by small enterprises of Kujawsko-Pomorskie voivodeship in the effect of world economic crisis. These peculiar defensive mechanics were discussed from the perspective of operations undertaken by large enterprises.
Journal: Marketing i Zarządzanie
- Issue Year: 2012
- Issue No: 24
- Page Range: 239-248
- Page Count: 10
- Language: Polish