Paremäärmuslikud kajakambrid ja autokommunikatsioon
Extreme right echo-chambers and auto-communication

Summary/Abstract: This paper concentrates on the online communication of the Estonian extreme right that seems to be characterized by an echo-chamber effect and enclosed meaning-making. The discussion mainly relies on the theoretical frameworks based on semiotics of culture. One of the goals of the study is to widen the scope of understanding of auto-communicative processes that are usually related to learning, insight, and innovation. The paper demonstrates the conditions in which auto-communicative processes result in closed interactions, based on reproducing stereotypes and redundant content. We explicate antithetical meaning-making, an orientation towards normative (“correct”) texts and the prevalence of phatic communication as the main dominants that guide the closed auto-communication. Our case study is about the discussion that emerged in the context of the European refugee crisis that started in spring 2015.

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