Bariery zachowań nabywczych na rynku produktów ekologicznych
Barriers of the consumers behaviors on green products market

Summary/Abstract: In the paper the behaviors barriers of the consumer on the green products market were characterized. The attention to the low ecological awareness of consumers and their hypothetical willingness to pay ceiling prices was given. The consumers have the fragmentary knowledge about green products and their labels. The market development is also retarded by the underdeveloped delivery channels.

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