Kultura organizacyjna w tworzeniu przewagi konkurencyjnej firm handlowych podejście pozycyjne
Organizational culture in creating the competitive edge of trading companies. Positional approach

Summary/Abstract: The paper deals with the problem of organizational culture importance for the success of retail companies. This problem is analyzed in the framework of environment theory of developing the sustainable competitive advantage. Definitions, dimensions of the organizational culture as well as service culture which is characteristic for service companies, is presented. The importance of organizational culture for the distinctive positioning, some aspects of its development and the cases when it can become the barrier of further development are illustrated by the examples of Wal-Mart and Home Depot.

• Details
• Contents