Zachowania, postawy i opinie mieszkańcow regionu Zachodniopomorskiego wobec wybranych aspektów kultury konsumpcyjnej
Behaviors, attitudes and opinions of inhabitants of West-Pomeranian region towards some chosen aspects of consumer culture

Summary/Abstract: Consumption plays an important role in the social life in nowadays developed countries. According to E. Fromm, „consumption became now the value” and „whole world in its wealth is transferred to a subject of consumption”. Consumer culture, created by postmodernism, became the mass culture for over 1.7 billion people from developed countries, i.e. for approximately 27% of the world population and influenced their consumption behaviors, lifestyle, value systems and aspirations. Therefore it seems to be important to find answers to following questions: – To what extent the Polish consumers are able to recognize the impact of consumer culture on their behaviors? – What are the behaviors, opinions and attitudes towards some particular issues resulting from living in a consumer society? The objective of this paper is presentation of some chosen results of research in this field carried out among inhabitants of West-Pomeranian region of Poland.

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