Mobilnemzedék. „Árnyékkutatás” a Z-generáció médiahasználatáról
Mobile-generation. On the media usage of Generation Z

Summary/Abstract: This is a comprehensive study which was carried out at the University of Pécs in 2013 as part of a wider scientific research program entitled ‘Dissemination and Acknowledgement of Scientific Achievements’. The main objective of the program is to convey the scientific results of the University of Pécs to youngsters living in the vicinity of the institution. In order to achieve this, we need to be aware of the patterns of communication in this certain age group. Through our project we would like to establish a data base which in the future may help to get in touch with the target group more efficiently. The research may help to gain a better understanding of how the so called ‘Generation Z’ communicates. The paper below summarizes the most important findings of the project.

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