Czynniki determinujące wybór oferty biura podróży – wyniki badania
The factors that determine the choice of travel agencies offer’s – results of research
Author(s): Joanna PetrykowskaSubject(s): Financial Markets, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The aim of this papers is to present results of research concerning the factors that determinate the choice of travel agencies offer’s. The survey was conducted by a questionnaire method using a sample of 250 respondents from kujawsko-pomorskie voivodship.
Journal: Marketing i Zarządzanie
- Issue Year: 2010
- Issue No: 16
- Page Range: 195-202
- Page Count: 8
- Language: Polish
