Menkul Kıymet Yatırımlarına Yön Veren Faktörlerin Önem Düzeyine Göre Tespiti: Öğrenci Gözüyle Bir Bakış
Determining the Factors Affecting the Security Investment Decisions Hierarchically: Perspective of Students

Summary/Abstract: The aim of this study is to investigate the criteria determining investment attitudes of undergraduate senior students who had a considerable training but have not experience in finance and the ranking of those criteria. Pair comparison questionnaire which is constructed in order to find out the determining criteria is applied. The questionnaires are evaluated utilizing Analytical Hierarchy Process (AHP) which is one of the multi criteria decision making models (MCDM). The results revealed that the factors influencing investment decisions are quality of stock market, conditions in the country, quality of securities, quality of brokerage houses and global conditions respectively

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