Podejście środków-celów w ocenie regionalnego zróżnicowania wartości dla klienta w obszarze usług okołosprzedażowych
Means-end approach in regional differentiation of the value for the customer in post-purchase service

Summary/Abstract: The aim of the paper is the outline the means-end approach in client segmentation based on value for the customer in the area of past-purchase services. The regional differentiation is identified using latent class analysis with known-class regions, demo-and psychographic covariates and regional-level variables. The analysis shows that post-purchase service is the important factor as a source of value for the customer especially with the context of status-based consumer goals and objectives.

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