Wpływ internetu na zachowania konsumenckie w działalności autoryzowanego przedstawiciela handlowego plus GSM
The effect of internet on consumer behavior in the activities of authorized sales representative „plus GSM”
Author(s): Krzysztof Siekan, Leonid WorobjowSubject(s): Organizational Psychology, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The article demonstrates the impact of the Internet on consumer behavior in the activities of authorized sales representative „Plus GSM”. An important source of information contained in the paper, is the research, experiences and observations performed by students, mainly used to describe the actions of employees of telecommunications operator Polkomtel SA and companies working closely with the operator. There has been shown the use of the Internet in the work of Authorized Representative „Plus GSM” in Sławno.
Journal: Marketing i Zarządzanie
- Issue Year: 2010
- Issue No: 15
- Page Range: 241-252
- Page Count: 12
- Language: Polish