Budowanie strategii marketingowej na przykładzie małej
firmy handlowej
Building Marketing Strategy on the Example of a Small
Trade Company
Author(s): Monika Szwedowicz, Leonid WorobjowSubject(s): Business Economy / Management
Published by: Społeczna Akademia Nauk
Keywords: small business; clothing trade; SWOT analysis; business environment; marketing strategy.
Summary/Abstract: The aim of the paper is to present the strategy of marketing activities on the exampleof a trading company X. The paper presents the characteristics of the marketing instrumentsused by the company. The influence of the company’s environment on its marketing effortshas been described. Here SWOT analysis is presented as well as a marketing strategydevelopment that is formed by setting general targets and directions of development ona level of marketing activity of a company
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 17/2016
- Issue No: 2.1
- Page Range: 261-274
- Page Count: 14
- Language: Polish