Preferenciakonstrukció: a befolyásolás fehér mágiája
Preference-Construction: the White Magic of Persuasion
Author(s): Imre PéntekSubject(s): Media studies, Theory of Communication
Published by: Medea Egyesület
Keywords: preference-construction; behavioral decision making; ethics of persuasion
Summary/Abstract: Behavioral decision making evolved significantly in the last 10 years and has much to offer to communication experts especially to those working in the fi eld of persuasion. Naturally, responsible decision scientists always had a healthy concern regarding the ways in which accumulated knowledge could be applied for different purposes. Our paper focuses on good practices of preference-constructions in decisional sciences which could serve as models of ethical persuasion practices.
Journal: ME.DOK Média-Történet-Kommunikáció
- Issue Year: V/2010
- Issue No: 4
- Page Range: 71-76
- Page Count: 6
- Language: Hungarian
