The risk involved in implementation of innovations in the real estate market
The risk involved in implementation of innovations in the real estate market

Summary/Abstract: Motivation: Innovativeness is considered in the literature as a key success driver that determines competitive advantage of enterprises in the market. However, this activity involves a substantial risk, which is often viewed as one of its major barriers. Nowadays, risk as an element inherent in any business activity is of key importance to enterprises that operate in market conditions and represent the problem that has not been taken into con-sideration very often. This was the motivation for the analysis of this problem. Moreover, motivation is a widespread aversion to risk among the participants of the real estate mar-ket, which, similarly to the necessity to incur substantial expenditures and the uncertainty of the final results connected with the implementation of innovations in the real estate market, represents one of the major barriers to adopt the risk. Aim: The aim of this study is to present risk factors in investment innovative operations in the real estate market. The study proposed the thesis that a specific level of development of the real estate market corresponds to a certain level of the market risk. Results: Based on the questionnaire sur-vey of a local market in the context of feedback concerning the national market and the benefits of innovations and the involved risks, a brief outline of innovative activities in the real estate market was presented, with the involved risk and risk characterization. It was shown that a particularly large share of the risk of innovation activity on the real estate market is at risk for the market, which so far is not very sensitive in Poland and has a high degree of fluctuation of the operating conditions.

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