Функційність іменників і дієслів у політичній рекламі
Functionality of nouns and verbs in political advertising

Summary/Abstract: The article deals with political slogans placed on billboards and advertising spotsdedicated to political advertisement and the 2014 Parliamentary elections. Following thetime after ‘Euromaidan’, the 2014 elections were the fi rst after the dissolution of theVerkhovna Rada of Ukraine 7th convocation. The author presents research categories ofthe noun and verb (i.e. degrees of comparison of adjectives and forms of numerals andadverbs) which she fi nds the most important. The author concludes that nouns and verbsappear more frequently and are more visible than other parts of speech. What is more,a choice of appropriate lexis aff ects the way we perceive advertisement.

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