Международните изложения, отразени в пощенски картички (края на XIX и началото на XX век). Културно-исторически и художествен обмен в европейски...
The International Exhibitions as Reflected in Postcards (End of 19th and Beginning of 20-th Century). Cultural-historical and Artistic Exchange in...

Summary/Abstract: The article is dedicated to the phenomenon of postcards in Bulgarian cultural space, unexamined and poorly understood in scientific literature until now. Bulgarian and foreign cards from the end of 19th and the beginning of 20th century dedicated to the international industrial exhibitions have been analyzed in a European context. The international forums are being discussed as a cause for the nourishment of the postcards and also as a declaration of economic prosperity and cultural development of the country. The cards from international exhibition are considered in wide cultural-historical context: they are a way to reach Europe, means to popularize the country, a mediator between the different cultures, a valuable artistic document, popular means for self-identification, contributing to the formation of the audience's visual culture, etc. The first Bulgarian agro-industrial exhibition in Plovdiv in 1982 has been given a special treatment due to the appearance of lithographs resembling and functioning as illustrated cards (open letters). The iconographical analysis is accompanied by a short historical survey of the thematically selected cards. An attempt has been made to follow the "evolutionary process" of the exhibition-related cards and to chart their progress from photographical cards, showing exhibition stands (mostly panoramic photographs and lithographs from photographic templates) through to artistic cards with deliberate composition, influential decoration and allegorical ornaments.

• Details
• Contents