Multikulturalizam i medijski svjetovi stereotipa, manipulacija i virtualnih iluzija
Multiculturalism and media worlds of stereotypes, manipulations and virtual illusions

Summary/Abstract: In an era of global alienation and the prevailing influence of consumerism and media advertisers, journalism in the service of corporations and negative aspects of neoliberalism are creating new forms of media culture. Globalisation of culture shows its influence in the media sphere, especially through different methods of media manipulation that alienate man, society and human relationships. Multiculturalism and multiperspectivity must fight against stereotypes that create illusions, control through virtual reality or domination in the society and culture. The situation in Southeast Europe and future prospects of EU accession, together with the need for interference of knowledge, education and culture, require particular attention in disclosure of the negative aspects and role of the media, from local to global. A return to former critical reflections on the individual and the society is necessary for finding modern solutions for development of open society, tolerance and acceptance of diversity in culture and media content.

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