L’impact de la culture sur la publicité. Le cas de la publicité chinoise
The Impact of Culture on Advertising. The Case of Chinese Advertising

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Summary/Abstract: Advertising is created in keeping with culture. Due to cultural differences between Westerncountries and China, advertising values are different. Therefore, the interpretation of thesame commodity will have different results. As culture is always behind the creation andunderstanding of advertising, the impact of culture on advertising is to be discussed in thisarticle. It is illustrated by a case study on advertisements for the mobile phone Huawei P8in China and Western countries

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