Stratégies de marketing sur le marché international du tourisme. Comparaison entre la Roumanie et l’Espagne
Marketing Strategies on the International Tourism Market. Comparative Case Study between Romania and Spain

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Summary/Abstract: The paper presents an analysis of tourism in Romania and the importance of marketing in tourism. The main focuses of the paper are: the Romanian tourism offer and the image thatRomania has on foreign markets. It describes the main promotional campaigns Romaniahas conducted so far, with an emphasis on “Explore the Carpathian Garden” and “Whydon’t you come over” campaigns. It also analyses a successful branding campaign run in Spain, the European destination leader. Last but not least, it examines the perception o fforeign tourists about Romania as a holiday destination

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