Nowe szaty healthismu. Self-tracking, neoliberalizm i kapitalizm kognitywny.
The healthism’s new clothes. Self-tracking, neoliberalism, and cognitive capitalism.

Summary/Abstract: Self-tracking refers to all kinds of ways to measuring and analyzing one’s biological condition. Self-trackers use various kinds of mobile technologies (smart phones, bands, buttons, rings etc.) and applications. Using this devices, it is possible to measure heart rate, distance traveled every day or to monitor sleep phases. Generally speaking, self-tracking is contemporary expression of healthism ideology, described by Robert Crawford in his famous paper. This article put the phenomenon of self-tracking in two contexts: neoliberal ideology and cognitive capitalism. Self-tracking devices can produce certain type of subjectivity which is individualistic, self-disciplining, enterprising and concerned with control in daily life. At the same time quantification practice fits well into the new regime of capitalist production, which are based on creativity, ingenuity and concentration.

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