Obszary ryzyka postrzeganego przy transakcjach w środowisku wirtualnym
The Areas of Risk Perceived during Online Purchasing

Summary/Abstract: The objective of the article is to present the results of the research on the areas of risk perceived by consumers during online purchase processes. During the research, conducted on a sample of 532 respondents, the meaning of thirty five variables, expressing different, possible purchase-related problems and risks, has been evaluated. Such data made it possible to determine the differences between the perception of various forms of risk in the general population as well as in groups of male and female participants. Additionally, the relationship between aforementioned factors and general perceived risk, trust and willingness to choose online shops has been established.

• Details
• Contents